Direct Energy named Official Electricity Provider of the Dallas Cowboys and Texas Stadium
The Agreement includes electric supply and services, and marketing and advertising activities
DALLAS – Direct Energy and the Dallas Cowboys announced today an agreement that designates Direct Energy as the “Official Electricity Provider” of the Dallas Cowboys and Texas Stadium. The agreement, the first energy partnership for the Dallas Cowboys, includes electric supply and services, and marketing and advertising activities.
Direct Energy has signed a four-year Commercial Electricity Services Agreement with the Dallas Cowboys. In addition to supplying electricity to select Cowboys facilities, Direct Energy will also provide energy services that are expected to significantly reduce energy demand. Direct Energy will install certain energy retrofit and energy systems control equipment, such as lighting and HVAC control upgrades at the Cowboys’ corporate and practice facilities.
Direct Energy will also provide ongoing technical services that will continue to enhance energy efficiency at the facilities. The energy projects and ongoing services are expected to provide a projected consumption reduction of up to 20 percent annually.
“The Dallas Cowboys are synonymous with energy, from their loyal fans to their renowned owner and team, and we’re proud to be associated with such a legendary franchise,” said Phil Tonge, president of Direct Energy Texas Operations. “It will be a pleasure to work with the team because they share our mission of building partnerships that benefit not only strategic business goals but the greater community as well.”
The four-year agreement will include an extensive co-marketing and promotions plan, benefiting Direct Energy customers and Dallas Cowboys fans, as well as the community. The Direct Energy brand will be featured at select Dallas Cowboys venues and through comprehensive print, radio, Web and television campaigns.
“We are looking forward to Direct Energy joining the Cowboys team and providing an electrifying start to the 2005 football season,” said Jerry Jones, owner and general manager of the Dallas Cowboys.
About Direct Energy
Direct Energy is part of the Centrica group of companies, one of the largest multi-state providers of deregulated retail energy services in North America. The North American operations have grown to more than 5 million customer relationships. Through its Direct Energy, CPL Retail Energy and WTU Retail Energy brands, the company is the third largest retail energy provider in Texas and provides services to homebuilders and homeowners through its Residential Services Group divisions: Airtron, Hallmark Heating & Air, A-ABC Appliance, K&N Plumbing and Jarrell Plumbing. Globally, the Centrica group of companies is a leading provider of energy and other essential services with more than 31 million customer relationships. For more information, visit www.directenergy.com.
About the Dallas Cowboys
Headquartered in Irving, Texas, the Dallas Cowboys Football Club has won five Super Bowls, eight NFC crowns and 19 Division titles in 44 years of existence. Entering his 17th season as the club’s Owner and General Manager, Jerry Jones has helped direct the team to Super Bowl victories following the 1992, 1993 and 1995 seasons. In doing so, Jones became the first owner in NFL history to guide his team to three league championships in his first seven years of ownership. In 1995, Dallas also became the first team in NFL history to win three Super Bowls in four seasons, while tying the NFL record for most Super Bowl victories by an organization with five. For more information about the company, visit the Dallas Cowboys at www.dallascowboys.com.