Ford F-Series sets new monthly sales record
...Home Depot Partnership Helps Ford, Consumers Seize the Summer
Ford F-Series sets new modern monthly industry sales record for a single nameplate by any manufacturer, selling 126,905 trucks in July 2005 – more than any vehicle since the Model T in the 1920s.
In July alone, F-Series sales generated enough revenue to rank the nameplate within the annual Fortune 500 rankings
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DEARBORN, Mich., Aug. 2, 2005 – Ford F-Series, the industry’s undisputed truck leader, today adds yet another distinction to its long list of achievements: setting a new modern-day, any-month sales record for the industry with 126,905 trucks sold in July 2005.
This marks the most sales of any single nameplate in any month since the days of the Ford Model T. At that time, manufacturers reported production numbers, not monthly sales numbers, so a direct comparison with that era is not possible.
“F-Series now owns a piece of history that puts it in the same league as the legendary Model T,” said Ford Division President Darryl Hazel. “Over the past 57 years, no vehicle has been more important to the success of Ford than F-Series – and it just keeps getting stronger. It’s earned its place in the fabric of America, outselling every other vehicle for 23 years running. In July, F-Series sales alone generated enough revenue to place the nameplate within the annual Fortune 500 rankings.”
Home Depot Partnership Helps Ford, Consumers Seize the Summer
“Without a doubt, the overwhelming success of our Ford Family Plan and our innovative promotion with The Home Depot helped drive F-Series sales through the roof in July,” said Hazel.
Contractors and do-it-yourselfers visiting The Home Depot stores this summer saw a powerful tool on display to help them get the job done – a Ford F-Series. Ford’s nationwide promotion with The Home Depot, America’s largest home improvement center, gave Ford trucks a prominent presence at more than 1,600 The Home Depot stores nationwide and generated more than 200 million customer impressions from store traffic alone. The campaign ran through Aug. 1 at The Home Depot locations as well as in more than 3,800 Ford dealerships in the U.S. Retail customers who purchased or leased a new 2005 Ford Ranger, F-150 or F-Series Super Duty were eligible to select from five home improvement packages from The Home Depot valued at up to $870 at no extra charge.
The summer promotion also included a sweepstakes for a chance to win a Ford F-150 SuperCrew Lariat 4×4 or a $10,000 gift card from The Home Depot. The sweepstakes drew more than 223,000 entries and generated feedback from more than 60,000 consumers who have requested information on the Built Ford Tough truck lineup.