FORD Fusion Challenges japanese brands and wins
DEARBORN, Mich., – The 2007 Ford Fusion emerged the winner in key areas like “styling,” “handling” and “fun to drive” after a head-to-head comparison test with Japanese sedans organized for subscribers by Car and Driver magazine. Now, Ford is making the results the centerpiece of a major, national marketing campaign for the car.
“In its first year, the Ford Fusion has been recognized by third parties like J.D. Power and Associates, Smart Money magazine, Strategic Vision and the New York Times for its styling, handling, quality and value, and that’s helped turn it into a sales success” said Barry Engle, general manager, Ford Division Marketing. “Now, the Fusion is an even better value and has class-exclusive new options like all-wheel drive, so we’re going directly to consumers to show them just how good the car is.”
More than 600 magazine subscribers participated in the first ride and drive, which was designed and presented by Car and Driver magazine in the Washington, D.C. metropolitan area in mid-December 2006.
· Ford Fusion challenges Toyota Camry and Honda Accord in a head-to-head drive organized by Car and Driver magazine for its subscribers.
· Consumers rate Ford Fusion with all-wheel drive first in “Styling,” “Handling,”
“Performance,” and “Fun to Drive” categories.
· Test results will be foundation of major, nationwide marketing campaign that begins today.
Go to http://media.ford.com for news releases and high-resolution photographs.
About the Ford Fusion
Ford Fusion distinguishes itself in the highly competitive mid-size sedan segment with its bold exterior design, engaging driving dynamics and highway fuel economy of up to 31 mpg.
New standard equipment for 2007 includes standard side-impact airbags, side air curtains and an auxiliary input jack for MP3-players. New options include a DVD-based satellite navigation system, a factory-installed SIRIUS satellite radio and all-wheel drive (AWD).
The Fusion V-6 is the only vehicle in its class with available AWD, and it is priced essentially on par with V-6, front-wheel drive Camrys and Accords. Fusion SE AWD models start at $24,090, including destination and delivery.
All 2007 Fusion models are covered by a 3-year / 36,000 mile bumper-to-bumper limited warranty as well as a 5-year / 60,000-mile powertrain limited warranty which includes complimentary roadside assistance – two benefits not offered by Toyota or Honda.
Ford Fusion Recognized for Quality, Value and Appeal
Since its launch in the fall of 2005 as a 2006 model, the Ford Fusion has won numerous independent awards for quality, value and appeal.
· J.D. Power and Associates ranked Fusion as the 2006 Most Appealing Midsize Car, based on owner satisfaction with the design, content, layout and performance of their new vehicles.