Neiman Marcus Adolphus Children’s Parade celebrates 20th Year …Children’s Medical Center Dallas benefits from 20 years of parade history
DALLAS.- All aboard! On December 1, children of all ages are invited to go on a journey at the Neiman Marcus Adolphus Children’s Parade. The theme, “All Aboard! 20 Years of Magic and Memories,” is distinctive because it celebrates two decades since the parade began spreading holiday cheer to the children of Dallas. The nationally televised parade benefiting Children’s Medical Center Dallas will entertain crowds with colorful floats, giant inflatables, and legendary character appearances.
The parade will continue its tradition of theme-based floats, but parade viewers are in for a few special surprises. Floats will take viewers on a trip through time by featuring various methods of transportation, like hot air balloons, riverboats, trains and planes with a holiday twist. Parade viewers will be wowed by the extravagance and detail of the 20th Anniversary floats.
“Over the past 20 years the Neiman Marcus Adolphus Children’s Parade has grown to become a national holiday tradition,” said Karen Ranker, parade director. “It has been a thrill to witness how far this event has come, from a crowd of 70,000 in 1988 to more than 350,000 and millions of television viewers today.”
Frosty the Snowman, Hello Kitty, Jay Jay the Jet Plane and Thomas The Tank Engine are a few of the towering giant inflatables that will float down Commerce Street. And no holiday parade is complete without award-winning marching bands, dazzling dancers, high-stepping equestrian units and Santa Claus.
A multitude of adored storybook, television, and movie characters are scheduled to appear, including Cinderella, Madeline, Peter Rabbit, Spider-Man, Star Wars Storm Troopers, Strawberry Shortcake, Teenage Mutant Ninja Turtles and Winnie The Pooh.
“The parade is the perfect prescription for a smile,” said Hudson Akin, executive vice president of development for Children’s Medical Center Dallas. “For many children in North Texas and patients at Children’s Medical Center, it is the highlight of the year, and it is even more significant because the parade raises funds for our hospital, which has a positive impact on patient care.”
Commonly referred to as “Miracle on Commerce Street,” the Neiman Marcus Adolphus Children’s Parade typically draws more than 350,000 people from the greater Dallas/Ft. Worth area to the streets of downtown Dallas. An expected 118 million households will watch the parade through television syndication on more than 300 stations. WFAA-TV Channel 8 has been the official parade television sponsor and has carried the local broadcast for the past 18 years. Univision Channel 23 also airs the parade live for the Spanish-speaking audience.
The Neiman Marcus Adolphus Children’s Parade began 20 years ago as a gift from The Adolphus to the children of Dallas. It has evolved into a national display of holiday hopes and dreams and a tradition for families nationwide.
“Neiman Marcus is so proud of our century-long commitment to Dallas, the city we call home,” said Karen Katz, president and CEO of Neiman Marcus. “We are equally proud to collaborate with two other great Dallas institutions – The Adolphus and Children’s Medical Center – on this special holiday tradition for the children of Dallas.”
The parade’s history of excellence is recognized on a local and national level. The Texas Festival and Events Association awarded the 2006 Neiman Marcus Adolphus Children’s Parade with two honors, including Best Promotional Poster and Best Full-Length TV Programming. In recent years the parade has won the highly esteemed Gold Grand Pinnacle award from the International Festival and Events Association and Best Radio Promotion and Best Television Promotion from the Texas Festival and Events Association.
All proceeds from the parade benefit the Child Life Department at Children’s Medical Center. Child Life provides specialized, non-medical services to patients and families. Services aim to help patients and families cope with the anxiety of hospitalization by encouraging them to maintain normal routines through age-appropriate activities. Activities include music therapy, teen support groups and medical camps.
The Neiman Marcus Adolphus Children’s Parade is free and open to the public. Tickets for bleacher seating on Commerce Street and City Hall Plaza are $20 each. For more information about the parade and to order tickets, please visit the parade website at www.childrensparade.com or call the parade hotline at 214-456-8383.