Obama promises rescue plan for middle class in ad
Democratic presidential nominee Barack Obama blanketed the airwaves Wednesday night with an unusual 30-minute advertisement on seven television networks in a splashy demonstration of the extraordinary financial resources at his disposal with less than a week to go before Election Day.
There was nothing particularly special about the ad itself — which conjured up images of a country crying out for change against a suitably patriotic background — except for its length. Not since 1992, when independent billionaire Ross Perot self-financed a series of infomercials, has a presidential candidate aired program-length advertisements in prime time.
“We’ve seen over the last eight years how decisions by a president can have a profound effect on the course of history and on American lives. But much that’s wrong in our country goes back even farther than that. We’ve been talking about the same problems for decades and nothing is ever done to solve them,” Obama said.
“For the past 20 months, I’ve traveled the length of this country, and Michelle and I have met so many Americans who are looking for real and lasting change that makes a difference in their lives.”
Obama featured the stories of four families who were portrayed as struggling in the slumping economy. Explaining how he would address their problems, he spotlighted his proposals for energy efficiency, reduced spending in Iraq, investments in health care technology and preventive measures, tax cuts for the middle class and increased spending on early childhood education.
The campaign hired Davis Guggenheim, executive producer of former Vice President Al Gore’s Academy Award-winning documentary “An Inconvenient Truth” and director of the HBO series “Deadwood,” to direct the ad, which aired on NBC, CBS, Fox, MSNBC, BET, Univision and TV One.
And it could even afford to go live at one point. Before a cheering crowd of supporters in Kissimmee, Fla., Obama cut in to urge “all of those who joined us across the country” to “choose an economy that rewards work and creates jobs and fuels prosperity, especially for the middle class.”
“In six days, we can choose hope over fear and unity over division,” he said.