<!--:es-->Team Escalade Texas takes a Bold Drive to save lives.<!--:-->

Team Escalade Texas takes a Bold Drive to save lives.

Krystle Ivonne Smart
El Lider USA

Cadillac Escalade kick- started Texas Truck Month with the launch of the 2012 Cadillac
Escalade Premium Collection along a month -long charity event that began on Sept/22/
2011. The great event of the Escalade Team Features 19 top Texas sports celebrities,
among them, Team Captain football great legend Drew Pearson, Daryl Johnston, Mike
Renfro, Randy White, Matt Bullard, Carly Patterson, Laura Wilkinson, Mike Modano,
Brian Cardinal and Derek Harper.

The participating Texas charities in Escalade Team Texas are: Cure Duchenne, Taylor’s
Gift, YMCA, Ronald McDonald House Charities, Special Olympics Texas and Love,
Hope, Strength Foundation.

A parade of 30 Escalades straight from the Arlington Plant arrived at the Discovery
Gardens on the State Fair Grounds at the Texas State Fair in Dallas on Sept .22 along
with all 19 celebrities supporting their assigned charity, the launch of the campaign
served to bring awareness of the charity Drive.
Cadillac will produce a PSA for each charity and then provide valuable assets to
publicize and promote the PSA. $150,000 worth of media support will be donated to the
charity that receives the most exposure for its PSA.

The videos will be live on September 29, 2011 AM at www.TeamEscaladeTexas.com .
The number of view will be calculated from September 29, 2011 to October 30.
So support your charity today and tell your friends and family to donate at:
www.TeamEscaladeTexas.com.

Team escalade Escalade runs from September 22-October 30,201. Six, Charities 19
celebrities, four cities and one bold drive to save lives.

Cadillac Escalade Premium Edition is built in Arlington Texas, the Cadillac Escalade is
the number one selling full-size luxury SUV in America, and topped the 2011 J.D Power
and Associates initial quality Study, and is the highest- performing vehicle in its segment
for the second consecutive year.

With the re-launch of the 2012 Escalade; Cadillac is providing an Escalade to each of the
Teams to help raise awareness of the select charities in Texas.
YMCA:
The Y is a cause -driven organization that is for youth development, healthy living and
for social responsibility. Every day, the Y works side by side with our neighbors to make
sure that everyone, regardless of age, income or background, has the opportunity to learn,
grow and thrive.

Special Olympics Texas:
Special Olympics Texas provides year -round sports training and athletic competition in a

variety of Olympic-type sports for children and adults with intellectual disabilities; their
single intent is to improve the quality of life for their athletes.

Cure Duchenne: Duchenne Muscular Dystrophy (DMD) is the most common lethal
genetic disorder diagnosed during childhood.
Cure Duchenne supports the most promising research projects aimed at treating and
curing DMD), with help of an impressive panel of Scientific Advisors from around the
world.

Ronald McDonald House:
Ronald McDonald House of Dallas serves and sustaines families when serious illness or
injury strikes the cherished part of their lives, their children. Ronald McDonald House
provides affordable housing in caring home-like atmosphere for families whose children
are in Dallas hospitals.

TAYLORS GIFT:
TAYLORS GIFT Foundation was founded in 2010 with a mission to RE-gift Life,
Renew Health, and Restore Families.
The TAYLOR’S GIFT team delivers events, speaking engagements, and fundraisers to
teach and educate audiences about organ donation and the gift of us has within.

LOVE, HOPE, STRENTH
LHSF is an international, music-centric cancer charity dedicated to saving lives, one
concert at a time. The mission is to save lives, right now, with the advances that have
already been made in cancer care. LHSF uses funds to support cancer centers, awareness
of needs, and to build international marrow databases.

Escalade leads the full -size luxury SUV category in many ways, including image and
sales, with the newest advanced technology. Escalade became the first vehicle in its class
to offer fuel -saving hybrid technology with the Escalade Hybrid model, delivering 50-
percent more fuel economy improvement in city driving.

Escalade is the only luxury SUV offering Cadillac-pioneered Magnetic Ride Control-
included in all Escalade models featuring the optional 22 in wheels. Also with the worlds
only with optional full LED lighting Technology.
Provides the most natural amazing light improving nighttime driving.

The all new 2012 Premium Escalade features the best in Luxury SUV with;

(Most acclaimed Large Luxury SUV in its class.) (Five Star Rating in Safety Crash Test)
Rear- Wheel Drive or All Wheel Drive- DVD Navigation System with 8 inch diagonal
Touch Screen and Premium Bose 5.1 Cabin Surround Sound System.
Bluetooth for Phone interface. Rearview Camera. Power-Opening and closing Lift
Gate.

Available Side Blind Zone Alert is available in the longer version Cadillac ESV.
Available 5 passenger SUV conversion to 2 passenger pick up Cadillac EXT.
Available high performance Hybrid with estimated 21 MPG in the city.

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