Chrysler Group ready to launch production of Nitro and Caliber

Shown to a select group in London for the first time back in February of this year , the distinctive Dodge Caliber concept is a five-door vehicle that combines a sporty coupe-like profile with the strength, stance and functionality of a sport-utility vehicle

Nitro the new SUV with a sheer surface styling commands attention and evokes the Dodge brand attributes with the clear brand identity of Dodge. The brand is all about attitude — it’s bold, confident and assertive,” said Joe Eberhardt, Executive Vice President — Global Sales, Marketing and Service. “And we have established a strong and distinct identity for our new Dodge products.

The company plans to sell the portfolio of Dodge cars alongside Chrysler and Jeep® products in most of the existing Chrysler Group dealer outlets. A new corporate identity program for international Chrysler and Jeep dealers has been implemented with the arrival of Dodge in mind. The program calls for the exterior and interior of the showrooms to be designed with the flexibility to incorporate the third brand in a cost-effective and modular way.

“The expansion of the Dodge brand into our key volume markets outside North America is a financially sound strategy. It allows us to increase volume while leveraging our established dealer network and distribution structure,” said Zetsche. “Dodge appeals to a different type of customer than Chrysler and Jeep, and its global expansion will contribute to our sustainable, profitable growth.”

Dodge sold more than 1.4 million vehicles worldwide in 2004, which is half of the Chrysler Group’s total sales. Dodge is the fifth-largest nameplate in the United States, with a 6.9 percent market share.